Top 10 Digital Marketing Trends for 2020

Digital Marketing is a continuously developing industry with new practices, techniques, and trends getting continuously introduced. Old methods, procedures, and devices get replaced with new, advanced, and innovative ones.

• With over 58.8% of the world community on the internet, the digital space has acquired specific new trends that are going to command in 2020.

• Here are the top ten Digital Marketing Trends that are going to be highly important in 2020.

Top 10 Digital Marketing Trends for 2020

#1# Voice-Powered Search

• Growth in technology rapidly increases. We will begin to notice that more people using smartphones with voice search facility. Voice assistants like Google, Alexa, and Siri, etc.can search for things, read text loudly and dictate text messages for you. 

• Voice search is also important when using it for your business. It's helpful in the growth of a mobile-friendly action and adding value to local SEO. Voice search also boosts the use of AI(Artificial Intelligence) and prioritizes semantics of searches.

image source:(https://seopressor.com/blog/websites-should-optimize-for-voice-search-benefits/)

Tips for Power Search Optimization

Understand the Language: While people use search engines, many use long sentences with particular keywords. Therefore, to optimize the possibility to be found in voice search results, use longer keywords and entire sentences.

Be Conversational: When performing voice search in your website, use an engaging conversational mode when generating the answers, but remember to use complete sentences without grammatical mistakes.

Questions-Answers: Mostly, people use the internet to get information, whether they are researching a product or service. Therefore, imagine about this when creating content for voice-powered searches. Include any questions that people may demand concerning your products and give detailed answers.

#2# Next Generation SEO

Image Source:(https://www.addlios.com/next-generation-seo)

Nowadays, a lot of updations are taking place in the search engines business, and updates are invariably happening. These changes in the search algorithms have extremely affected the user's search results. Every new algorithm comes with different advantages or difficulties, based on how you look at it. Eventually, the goal of search engines is to help users to get definite results that answer their queries.

Hence, you will see in 2020 and beyond that the quality of search results will enhance productively.

#3# Social Media Shopping

Image source:(https://www.socialbeat.in/blog/social-media-strategies-ecommerce-business/)

• Social Media Marketing is already a tremendous piece of online marketing. Social media has now become a point for users to find products of their interest, particularly in platforms like Instagram, Pinterest, and Facebook.

• Instagram and Facebook have included shoppable posts and shopping pages on their platforms. This blending of social media with e-commerce, and optimizing e-commerce traffic over Social Media is one of the greatest trends for the coming years.

#4# Private Messaging and Conversations

Image Source (https://www.iconfinder.com/icons/1497781/chat_conversation_messaging_privacy_private)

Secret messaging has become one of the essential needs of most of all social media users. Messaging tools like Facebook Messenger, WhatsApp, WeChat are giving their users more secrecy, protection, and command over their messages. That means the brands need to approach their public in a more significant way while also assuring their privacy on the web.

#5# Interactive Content

Image Source:(https://www.e2msolutions.com/blog/is-interactive-content-the-future-of-seo/)

Interactive Content will be one of the unique 2020's top marketing drifts for a few reasons:

• Interactive Content is fresh and unique, helping it cut through the noise

• It gives guests a reason to stay on the page

• It's greatly shareable (almost everyone has seen someone share results of a silly quiz like "What kind of friend are you?")

• The share ability boosts your brand awareness

• Last but not least, people love to interact.

#6#Personalization

(Image Source: https://www.evergage.com/blog/personalization-advances-customer-relationships-infographic/)

• Personalized marketing is in a trend where it's at in 2020. Consumers are exhausted of seeing universal ads that may not have anything to do with them. Conventional advertising and generic commercials are increasingly worthless. 

• 90% of 1,000 people inspected, they said find personalization appealing, and 80% said they like to do business with a company that offers personalized activities. Consumers are going to expect personalization, and there are a lot of ways for digital marketers to deliver.

#7# Video Marketing

( Image Source:https://www.captureitmedia.co.uk/single-post/2017/01/23/37-must-know-facts-about-video-marketing-Infographic)

• Video is by far the most seen content, as well as most shared on social media. Having a good video marketing policy for 2020 is going to be required, as that is what people look onward. 

• The video will also improve SEO as Google gives more importance to what people want in their search results. And this trend will also get its move into digital marketing in 2020.

#8# Smart Bidding in Google Ads

(Image Source:https://www.wmgagency.co.uk/ok-google-what-do-the-new-bidding-strategies-mean/)

• Google Ads is going to precede lively bidding on their ads. The newest updates of Google Ads will introduce automation and smart bidding so that you can get the most results out of every alteration.

• The changes will optimize your bids better than ever and will give you the ability to choose conversion actions at the campaign level.

#9# Visual Search

(Image Source: https://www.searchenginejournal.com/visual-search-images/213324/#close)

• Visual search tools like Google Lens or Pinterest Lens is the newest development in an online search. Using visual search, users will search for products online by clicking an image of the particular item with the visual search tool.

• Digital marketers will have to upgrade their content to appear on visual search as well, to remain relevant in 2020.

#10# ARTIFICIAL INTELLIGENCE

(Image Source: https://www.coe.int/en/web/commissioner/-/-we-need-to-act-now-and-put-human-rights-at-the-centre-of-artificial-intelligence-designs)

• Artificial intelligence has earlier made its way in several fields of marketing and consumer connections. It is being used rapidly to understand customer behaviors and search patterns.

• AI is also being used in chatbots that can use language processing software to interpret what a customer wants and spontaneously come up with related suggestions.

AI will soon be an integrated part of digital marketing strategies. In areas of client service, personalization, e-commerce transactions, and product recommendations, AI will help quicken growth and cut down expenses.