How to Execute a Successful Link Building Campaign
Link building is the process of influencing a site's ranking by acquiring backlinks from other web pages. It is one of the most important aspects of search engine optimization (SEO) and internet marketing. It does not come as a surprise that backlinks count as one if not the most powerful factors in determining where you rank for any given term you are targeting. So how does a digital marketing agency execute a successful link-building campaign? An effective process for successful link building breaks down into 8 simple steps: Step 1: Planning and strategy development The first step is to conduct keyword and competitive analysis and develop a strategy to achieve your goals for the site. Next, you need to identify the highest value keywords to target and build the foundation for your link-building campaign. Step 2: Content creation The next logical step of link building in SEO is to create content with built-in links to other pages on the internet. For example, you might share