How to Execute a Successful Link Building Campaign

Link building is the process of influencing a site's ranking by acquiring backlinks from other web pages. It is one of the most important aspects of search engine optimization (SEO) and internet marketing. It does not come as a surprise that backlinks count as one if not the most powerful factors in determining where you rank for any given term you are targeting. 

So how does a digital marketing agency execute a successful link-building campaign? 

An effective process for successful link building breaks down into 8 simple steps:

Step 1: Planning and strategy development 

The first step is to conduct keyword and competitive analysis and develop a strategy to achieve your goals for the site. Next, you need to identify the highest value keywords to target and build the foundation for your link-building campaign.

Step 2: Content creation

The next logical step of link building in SEO is to create content with built-in links to other pages on the internet. For example, you might share how-to guides that help people solve problems or accomplish tasks specific to your industry or niche. You can also create content that brings life to the link-building process. 

You are a blogger; for example, each post can go along with links to complementary pieces of information at the bottom of the article or in an accompanying resource box. You could also include links within your content. For example, it can merge into paragraphs as sub-textual links.

Step 3: Resource page link building

Now that you have created great content, it is time to promote and distribute these resources across the internet. Having a website is not enough. You need to set up your presence on multiple platforms with quality backlinks so search engines can see your site as an authority in your niche. This means creating resource pages and uploading them to a site that allows you to link back to your content.

Step 4: Directory submission 

Another way of getting links is by submitting your resource pages and website to directories. Many types of directories are available online, usually falling into two main categories – local and niche-specific. Be sure only to submit resources to quality general or niche-specific directories.

Step 5: Content submission

The next step is to get your content on other sites by submitting it to blogs and websites in your niche or industry. It is a great way of building traffic and getting people who might want to visit and share your site for future link-building opportunities. However, don't just submit the same content over and over again to different sites. You have to be intelligent about it if you are looking for quality links.

Step 6: Managing your link profile

Make sure to keep watch on your site analytics over time because it will tell you what content is performing best. Also the number of links that are pointing back at your domain, and which sites are sending referrals. It is up to you whether or not you want to continue working with a particular link-building service provider, depending on the data given to you. You can also take help of digital marketing agency experts to keep track of your analytics.

Step 7: Social bookmarking

Another great link-building strategy is by using social bookmarking sites like StumbleUpon, Digg, Delicious, and Reddit. These websites allow users to share news stories they find interesting or valuable with others within their network. When you submit your website, resource pages, or blog posts to these websites, the links are shared through other users' social networks.

Step 8: Video marketing

YouTube is another platform that can help with link building. When you upload videos to this site, it allows others to embed them on their own sites if they provide a backlink to your channel. It is a great way to distribute links and increase traffic to both sites.

Of course, there are several ways you can do link building, but getting the basics down will help give your campaign momentum. Remember that all online marketing efforts should be well planned to get the desired results for your site.

Wrap up:

And that's it! Now go out and start generating links to your site. Remember, the key aspect of work here is quality, not quantity. Focus on getting links from websites with a similar theme or topic as yours so you can reveal it to a targeted audience.

If you need help in creating great content for your website, do get in touch with us at YellowFin Digital. As Austin's top digital marketing agency, our team is willing to work with you to achieve your goals - both short-term and long-term.