9 Latest Marketing Automation Trends To Increase Your ROI For 2022

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 Marketing automation is a crucial component of any successful sales strategy. Smart companies realize that marketing automation can increase their ROI by 500%.

But, there's another angle at play here -- you can also use it for your own personal brand development. If you're not actively using specific tools and techniques, this is something that could seriously hinder your future success in both business and your personal life. 

Plano SEO company marketers are finding that marketing automation has the potential to essentially drive customer engagement with the click of a button, enabling them to find more new customers than ever before.

9 market automation trends that would create an impact on 2022

1. Boosting Artificial Intelligence to a greater level


Artificial Intelligence is a futuristic trend, and it has to be taken to a great height in 2022. Use artificial intelligence in automating various functions that might have been done manually by human beings. It would lead to saving time and money, which can instead be utilized in some other productive work. The most popular AI-powered marketing tools include chatbots, voice assistants, personalization software, and recommendation engines.  

2. Personalized Marketing


This is another marketing automation trend that will be cut by 2022. It would lead to playing with the mind of your target audience which you want to market your product or service. You can achieve it through social media channels like LinkedIn, creating personalized messages for various customers.

3. Emphasis on Chatbots


Chatbots are based on Artificial Intelligence and will surely be a part of marketing automation trends in 2022. Some biggies like Uber have already deployed chatbots for providing customer service, which would lead to huge savings in the cost of human resources. In addition, chatbots provide 24/7 customer service and thus can reduce the waiting time of a customer.

4. Branded Personalization


This has been one of the influencing trends for the past few years and will continue to prevail in 2022. It is done by providing a unique experience for your customers such that they would feel privileged to be associated with your company. Some biggies like Nike have mastered this art, and you can see their Facebook and Instagram posts with a personalized message.

5. Mobile Marketing


This would be another upcoming marketing automation trend in 2022. One of the primary reasons for this is the fact that more than 50% of users are on mobile to access the internet, which makes it essential to have a mobile-friendly website. In addition, with the help of mobile apps, it will become easier to reach out to potential customers.

6. Conversational Marketing


Conversational marketing is about creating a dialogue with customers and serving them in the most personalized manner possible. SEO companies use this strategy to help better by engaging your customers via multiple channels available such as websites, blogs, social media, etc. This would be one of the essential digital marketing trends for 2022 and beyond.

7: Social Media Marketing


More than 50% of marketers would reveal that social media marketing is the most powerful tool to align their business goals with digital marketing. It has already gained momentum and will be one of the essential digital marketing trends in 2022. Although there are numerous channels available to market your product, you need to pick the right one for yourself so that your marketing campaign is more effective. Know here which social media platform is effective for advertising your business. 


8. Personalized Email Automation


When we talk about marketing automation trends in 2022, personalized email automation will play a major role. It can be done by integrating your CRM with your email service provider and pre-made templates so that you don't have to create them from scratch yourself. Marketing experts who offer SEO services say that marketers who use customized emails achieve up to 27% more click-through rates.

9. Funnel-Optimized Content Marketing


This is already one of the top marketing automation trends and will continue to rule in 2022 as well. According to experts, marketers who invest in content marketing generate more than 4X revenues than those who don't use any sort of it. Therefore, you need to start using this strategy right away if you want your business to prosper.

Conclusion


Marketing automation trends for 2022 and beyond are based on the changing trends in technology, making it easier to reach out to people at their convenience. It is further helped by ad-blockers, leading to an increased demand for marketing automation tools among marketers. There are many benefits of using marketing automation, and with the help of Plano SEO company professionals, you can integrate it with your CRM to maximize its benefits.


These are some of the digital marketing automation trends which will play an essential role in providing your business with better ROI. Therefore, following the latest trends and increasing your conversions quickly is recommended.
Location: Plano, TX, USA

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