What Does an SEO Company Actually Do?

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SEO is the short form for Search Engine Optimization. The job of an SEO company is to make your website rank higher in search engine results pages by making it more search engine friendly. 


Every time somebody uses a search engine, they don't just type in the words they are looking for. Instead, they type in a series of words that are associated with the topic they are searching for. For example, if somebody types in "best Austin SEO services," they are looking for the best services specifically in the Austin area.


Google then finds your website, sees that you have all of these words on your page, and ranks you higher. This is how search engines know what exactly your website is about without actually visiting it.


Since so many tasks fall under the umbrella of Search Engine Optimization, it's essential to fully understand all the things they are responsible for. 

Why does search engine optimization benefit a business?  


It is a time-tested fact that companies who invest in SEO, experience a higher return on investment. In addition, they make more money. It is because they are able to attract more targeted customers for their business and experience a larger market share than competitors who do not invest in SEO.


Businesses that don't invest in SEO are losing money because their competitors are outranking them in search engine results pages. They have to do more work to get the same number of customers. 

List of everything an Austin SEO Company does &  responsible for


SEO can be broken down into sections: Technical SEO, On-page SEO, Off-page SEO, and Reporting. All of them work together in order to create a successful SEO campaign.

Technical SEO 


  • Making compression, caching, and minification improvements

  • Implementing URL canonicalization with or without redirection

  • Improving page speed through code optimizations and CDN usage

  • Fixing redirects either permanently (301) or using meta refresh (302)

  • Using robots.txt file to prevent crawling of low-quality content pages

  • Fixing XML sitemaps to ensure that only quality pages are indexed

  • Enforcing good site structure through the help of a Sitemap and internal linking

  • Using headers to communicate status codes and page types (i.e., H1 for a title, ALT tags for images)

  • Changing the way your website looks through browser caching

  • Making site more mobile-friendly (responsive design, AMP pages)

  • Minimizing the risk of content duplication with canonicalization

  • Fixing pagination problems by redirecting or canonicalizing the preferred page version

  • Managing internal links through removing bad ones and creating new ones


On-Page SEO 


  • Researching keywords to match current website content

  • Creating compelling titles using keywords

  • Optimizing page copy for conversions by aligning it with keyword intent

  • Ensuring that all keyword metrics are kept below a given threshold (ex. low bounce rates, good time on site)

  • Making sure that the page is easy to crawl with a solid site structure

  • Optimizing images for SEO by using the correct ALT and TITLE tags

  • Creating descriptions for all pages that include keywords

  • Avoiding duplicate content through proper canonicalization

  • Using Facebook open graph meta tags to improve organic traffic from FB.

Keyword Research and Analysis


  • Carry out initial research into the best keywords to use

  • Maintain existing keyword research for content that is being created or edited

  • Identify opportunities for new, related keywords in order to expand current search markets

Content Planning and Creation


  • Plan pages based on customer data, website analytics, and competitor analysis

  • Create written content that is SEO-friendly and aims to solve customer problems

  • Maintain a schedule of publishing content for future use

  • Build links using outreach and guest blogging strategies (advanced)

Content Promotion


  • Promote existing content through social media and search

  • Use paid advertisements (Adwords, Bing, FB) to drive traffic to specific web pages

Link Building


  • Develop link building campaigns by researching link opportunities and content gaps 

  • Perform on-page optimization for new backlinks (i.e., title tag, ALT tags, canonicalization)

Competitor Research and Analysis


  • Perform a detailed analysis of your competitors

  • Find opportunities for your company to rank higher than these competitors in organic search

  • Monitor rankings and traffic changes over time to identify new opportunities that have been created

Actionable & Trackable Goals for Websites


  • Create a plan of action that includes both short and long term goals

  • Define key performance indicators for success that are trackable to see if these goals have been achieved

  • Use Google Analytics to view site traffic, organic search rankings, revenue generated, bounce rates...etc.

Off-Page SEO


  • Carry out initial research into the best keywords to use

  • Perform competitor analysis and identify link opportunities

  • Develop a content marketing strategy for new, related keywords in order to expand current search markets

SEO Reporting


  • Generate regular keyword performance reports using Google Analytics and other tools such as SEMRush or Moz Pro

  • Produce monthly reports that include actionable, long term strategies for website optimization

  • Track rankings of targeted keywords on a weekly/monthly basis to understand how they are performing against desired goals

Take Action Now! 

It's better to pass your time doing something worthwhile rather than sitting around wondering if you will ever reach your SEO goals. An SEO agency in Austin can work with you on a plan of action that includes both organic and inbound marketing strategies. Through their expertise, they can guide you in the right direction.

Location: Austin, TX, USA

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